Ashleigh Axios, Former Creative Director of The White House on cultivating brand values and lessons learned along the way

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Welcome to episode #41! Our guest today is a graduate of RISD and has flourished into many amazing things. A few titles under her humble belt include her being the former Creative Director of The White House, currently Design Exponent at Automattic – side note here: Automattic are the people behind, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Gravatar, and many more online, open source publishing tools. Our guest is also an Editorial Board Member for Design Observer, National Board Member for AIGA and an International Speaker. 

A photo of White House Creative Director, Ashleigh Axios, her family, and President Barack Obama in the Oval Office, signed with a note by the President. (Official White House Photo by Chuck Kennedy):

Some of the topics we spoke about include:

  • The responsibilities behind the role when CD at the White House
  • Advice for cultivating an entire institutions brand values
  • Tips for rapport building and networking with practical examples
  • The importance of taking time off during transition periods and much, much more.

I present to you, my good friend; the talented and delightfully calm  … Ashleigh Axios!


Front and back of the Presidential Retreat Camp David coin featuring the 2012 G8 Summit logo designed by Ashleigh Axios:

A napkin from Air Force One which reads, ‘Aboard the Presidential Aircraft.’

More on Ashleigh can be found via the link below:


Twitter: @AshleighAxios

Instagram: @AshleighAxios

Automattic website:

Personal website:

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  • Anthony Matos

    Hi Ram, I was delighted to listen in on the podcast during your interview with Ashleigh. It amazes me how her education and career experiences led her to become a lead designer for The White House. Great story and thank you for sharing her insights and ideas!


About Ram Castillo


Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, Instructor and Author of the internationally acclaimed book 'How to get a job as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, and Apple.

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