An intimate interview with Matt Eastwood, Worldwide Chief Creative Officer at JWT

Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Having spent three years at DDB earlier in his career, Matt rejoined DDB Australia in 2006 as National Creative Director and Vice Chairman. He then joined DDB New York in 2010 as Chief Creative Officer up until mid 2014, where he transitioned over to JWT as Worldwide CCO which is the position he retains today. CONTINUE READING


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What a two year old taught me about interviews

Secretly trapped in a 2-year-old's body is an expert interviewer. If you don't believe me, find one (preferably from parents you know) and smile at it. Did it smile back or did it not make eye contact with you at all? Try again, perhaps stand right in front of it. Careful! you might scare it. Maybe smile and say hello in a calm voice. Better? or did you make it cry? You see 2 year old's are smart creatures, c'mon we've all been there. They need to be engaged. It's not enough to grin or nod. You've even tried to dance, make absurd noises and play hide and seek with your own palms to win it's attention. This is exactly like an interview situation but there are ways to communicate without looking like a desperate clown. CONTINUE READING


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Why you should believe in your abilities

Last nights Novak Djokovic vs Stanislas Wawrinka 5 x hour long five-setter tennis match at the Australian Open is the perfect example of possibility on a world class stage. The possibility of one's greatest performance and also the possibility of one's worst. I don't know much about Wawrinka, however I do know that he's Swiss and fair to say has been playing in the shadows of Rodger Federer. That didn't matter last night. There's the saying "you're only as good as your last race". I think you're only really as good as the moment and Wawrinka rose to that occasion. Although the score says otherwise, Wawrinka deserved more than an impressive loss. CONTINUE READING


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How to make the most of what you have

Before the new year I spent an afternoon at Narrabeen Beach (in Sydney, Australia – pictured above) as opposed to fighting crowds during post-Christmas sales. If it makes the TV news, you know ques will be like a joint Justin Bieber and One Direction concert just to go up the escalator. I'm glad I hit the waves instead. It was peaceful and inspiring. People were jogging, kayaking, kicking soccer balls around and of course, surfing.  CONTINUE READING


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The 14 day designer’s challenge: 14 minutes for 14 days

Like all of you busy giant thinkers, I sometimes get caught up with little things and suddenly find the day is quickly over. I may not have gotten around to what I really wanted to accomplish that day. There's a saying "in order to have more time, make more time". So I decided to create the 14 day Designer's Challenge. CONTINUE READING


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About Ram Castillo

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Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, CreativeLive.com Instructor and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog GiantThinkers.com which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, AIGA.org and Apple.

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