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Ayse Birsel on deconstructing and reconstructing to design the life you love

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Welcome to episode #52! Today’s guest is the Co-founder and Creative Director of Birsel + Seck, the award-winning design and innovation studio working with clients including Herman Miller, GE, Colgate-Palmolive, IKEA and Toyota.


She’s a highly experienced and sought after New York based designer. Is the creator of Design the Life You Love, a book and coursework that teaches designers and non-designers how to create a meaningful life using her design process, Deconstruction:Reconstruction™.

Fast Company identified her as one of the world’s most creative people and is on the Thinkers50 Radar List of the 30 management thinkers most likely to shape the future of organisations.


Some of the topics we spoke about include:

  • Her secret love for Karate
  • The most rewarding projects of her career – from toilet seats to car interiors to office spaces and furniture
  • How she handled the global financial crisis when clients no longer engaged her for work
  • And what a meaningful future really means.

If you are someone that’s ever been interested in using a design process to design the life you love, then this episode is for you.

I present to you … the optimistic, imaginative and purpose driven … Ayse Birsel!



More on Ayse can be found via the links below:

Birsel + Seck website

Design The Life You Love – Book

Linkedin profile

Twitter: @AyseBirselSeck

Instagram: @designthelifeyoulove


Subscribe to The Giant Thinkers Podcast on iTunes.



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If you head to – they’re giving the Giant Thinkers community a 7-day free trial so you can try it out with no commitment.

On top of that, if you’re happy with the trial, and thereafter, continue learning on TreeHouse — let me know and I will personally give the first 5 students a one hour Skype call coaching session, each — for free.

So if you’d like to learn how to code, are interested in becoming a developer and are after the skills to get a job as one, pop over to

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About Ram Castillo


Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, Instructor and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, and Apple.

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