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Ilise Benun aka the Marketing-Mentor, on taking charge of your business and finding the right niche

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Welcome to Episode #29 Giants! Our guest is the founder of, with 25+ years experience guiding self-employed creatives. She is the author of 7 books including “The Designer’s Guide to Marketing & Pricing” and “The Creative Professional’s Guide to Money”

She’s also a instructor, the Program Partner for HOW Design Live and host of the HOWLive Podcast. She’s been featured on, Inc. Magazine, The New York Times, The Washington Post, HOW Magazine and more.

Some of the topics we spoke about include:

  • How to find your niche and make it count
  • How to get paid what you’re worth from clients
  • Why having a proactive mindset is crucial to ongoing success
  • How to identify ideal clients and nurturing those relationships
  • And how to ensure a steady income when freelancing

I present, one of the most impactful marketing leaders guiding the creative community, it’s none other than… Ilise Benun! 

More on Ilise can be found via the links below:

Twitter: @mmtoolbox
Creative Live Workshop: Click Here

Subscribe to The Giant Thinkers Podcast on iTunes.

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Tina Roth-Eisenberg, Founder of Creative mornings, aka swiss-miss, said “it saves me a huge amount of time.” Forbes said it is “Incredibly user friendly”.

FreshBooks is offering a month of unrestricted use to all Giant Thinkers listeners, totally free right now.

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About Ram Castillo


Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, Instructor and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, and Apple.

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