Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Having spent three years at DDB earlier in his career, Matt rejoined DDB Australia in 2006 as National Creative Director and Vice Chairman. He then joined DDB New York in 2010 as Chief Creative Officer up until mid 2014, where he transitioned over to JWT as Worldwide CCO which is the position he retains today.
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Last nights Novak Djokovic vs Stanislas Wawrinka 5 x hour long five-setter tennis match at the Australian Open is the perfect example of possibility on a world class stage. The possibility of one’s greatest performance and also the possibility of one’s worst. I don’t know much about Wawrinka, however I do know that he’s Swiss and fair to say has been playing in the shadows of Rodger Federer. That didn’t matter last night. There’s the saying “you’re only as good as your last race”. I think you’re only really as good as the moment and Wawrinka rose to that occasion. Although the score says otherwise, Wawrinka deserved more than an impressive loss.
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Before the new year I spent an afternoon at Narrabeen Beach (in Sydney, Australia – pictured above) as opposed to fighting crowds during post-Christmas sales. If it makes the TV news, you know ques will be like a joint Justin Bieber and One Direction concert just to go up the escalator. I’m glad I hit the waves instead. It was peaceful and inspiring. People were jogging, kayaking, kicking soccer balls around and of course, surfing.
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As the new year fast approaches, I’m sure you’re met with the timely question: “What are my new year’s resolutions?”. First of all, ditch that question. Ask yourself a better one: “What are my new year’s necessities?”. Life is a one time thing. As a clever design student, graduate or young creative professional, I’m sure you want to focus your time and energy in the right places.
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In a world with thousands of visual messages daily, simultaneous communication dialogues through multiple touch points and constant conversations between you and your networks, it’s important to de-clutter often. We all know this. It may not be urgent, but it’s important.
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