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Kristina Karlsson, Founder of kikki.K, supporting one hundred and one million people to live their dream life

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Giants, this is episode #76! Today’s guest is an enormous inspiration. She’s the Founder and Creative Director of kikki.K, the award winning, global Swedish design and stationery business that offers stylish gifts, seasonal collections, stationery (of course) and functional organising tools – all to inspire and empower people to live their best life. Currently, kikki.K has 102 stores, they are stocked in another 250, and sold online in over 147 countries worldwide..


Needless to say the growth of this brand is staggeringly impressive. What makes it so, is how kikki.K all started. Our guest wrote on a piece of paper – all her dreams at 3am one morning when she couldn’t sleep, she was 22 years old. That was the seed. And in this episode we uncover the entire origin story, which is a testament to the power of staying true to our own dreams.

Speaking of, since she emigrated to Australia from Sweden a couple of decades ago, it’s been her ambition to spread the power of dreaming big to the masses. So much so, she has set herself a target to inspire one hundred and one million people to write down three specific dreams, and to go chase after them.

Some of the topics we spoke about include:

  • Where she gets her inspiration to create the products that she releases
  • What factors have influenced her level of scale
  • Her self-care practices, including her 5am “holy hour”
  • What she’s learnt from being coached 1:1 by Robin Sharma.

So if you’re someone who also has big, bold ambitions but don’t know where to start, or perhaps there’s a voice inside you, nudging you that there’s something lacking, then this episode will be right up your alley.

I present to you … the endless dreamer and powerhouse doer … Kristina Karlsson!



More on Kristina Karlsson and kikki.K can be found via the links below:

LinkedIn: Kristina Karlsson

kikki.K’s Facebook Page

Twitter: @kikkiK

Instagram: @kikki.k

Instagram: @kristinakikkik

Your Dream Life Starts Here

Axel Karlsson’s YouTube

Subscribe to The Giant Thinkers Podcast on iTunes.



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About Ram Castillo


Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, Instructor and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, and Apple.

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