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Ted Leonhardt, master negotiator and former Global Chief Creative Officer, FITCH Worldwide on getting what you’re worth

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Welcome to episode #25! The guest joining us is a world-class expert negotiator for creatives and was the former Global Chief Creative Officer for FITCH Worldwide.

In 1985, he was the founder and CEO of the branding agency ‘The Leonhardt Group’, which employed over forty people and annually billed $10 million to clients including Nissan, Nordstrom, Charles Schwab, Electronic Arts, and Microsoft.

He’s also lectured at Seattle’s School of Visual Concepts, is a contributing writer for Fast Company, and now brings decades of experience in helping creatives win negotiations and be in control of their professional survival and creative happiness.

I’m excited for you all to listen to this episode because (truth be told) negotiating pricing and salaries, and asking for what we feel we deserve can be difficult for all creative people – it certainly was for me when I started out. Our guest shows us how we can learn to negotiate with confidence.

In this episode, we cover:

  • 10 negotiation tips; from planning ahead, to getting as much as we can
  • Why we should never do work for free
  • How to instantly handle your emotions on the negotiation table
  • Why we should ask more and talk less
  • What to do with your first offer (and it’s not what you think).

I present to you, the wise, witty and empowering, Ted Leonhardt!!

More on Ted can be found via the links below:




I’ve also included the link to my Creative Live class, featuring Ted as one of my guests: ‘Get The Design Job You Want’

Subscribe to The Giant Thinkers Podcast on iTunes.

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It’s called Igloo; modern cloud-based intranet software. You and your team have access to what they need, using tools they already know. Igloo has been recognised as one of the fastest growing technology companies in both Canada and North America, alongside names such as Tesla, LinkedIn, Twitter and Facebook.

If nothing else, you’ve got to see their very quirky 30 second video – head to

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About Ram Castillo


Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, Instructor and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, and Apple.

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