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Steve Babcock, VaynerMedia’s Chief Creative Officer on ideation, intuition and decision making

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Giants, welcome to episode #38! I’m officially back home in Sydney, Australia, after a whirlwind 2-month USA tour as part of launching my second book; how to get a mentor as a designer. I couldn’t of done it without the AIGA chapters that hosted me and of course all of you that participated. In short, I visited 15 cities, delivered 20 talks and met over 1500 attendees. Thank you from the bottom of my heart, it was truly an honor – do checkout my instagram for all the pictures of that journey, my handle is @TheGiantThinker.

Today’s guest is the Chief Creative Officer of VaynerMedia – an advertising, social-media led marketing and communications agency founded by Gary Vaynerchuk with over 800 employees and counting. We know a lot about Gary, but to hear from the CCO of VaynerMedia is a rare gem, so rare in fact that this guest has never been interviewed on any podcast, ever. I’m truly grateful to be the first and I know you’re going to find this both informative and entertaining.

Some of the topics we spoke about include:

  • Advice on how to generate better ideas faster
  • Tips on which area of design or creativity to specialise in
  • Insights on becoming a creative director
  • How to improve our intuition
  • And what it’s like working for the hustle king himself, Gary Vee.

I present to you, the man leading VaynerMedia’s creative team of titanic proportions … Steve Babcock!


More on Steve can be found via the links below:

Twitter: @stevehappens
Snapchat: @babcosnaps


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odcast on iTunes.

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About Ram Castillo


Ram is an award winning Design Director, Blogger, top ranking Podcaster, Speaker, Instructor and Author of two internationally acclaimed books 'How to get a job as a designer, guaranteed' and 'How to get a mentor as a designer, guaranteed'. He's based in Sydney, Australia and in 2012, started the blog which helps thousands of design students and graduates be employed. Ram has since been featured in Communication Arts, HOW magazine, Herman Miller, deFrost*, and Apple.

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